Top Tier Branding

This project is one of my favourites that I have done. The brief was for a celebration cake company called Top Tier. I wanted to create branding that represented a fun, yet professional company, so I went with a softer colour palette while using some light ray and candle symbols to maintain the fun aspect of the brand.

In order to give the brand more flexibility, I created a horizontal primary logo, a secondary stacked logo, a monogram logo mark and a few additional brand elements pulled from the logos. Using the logo suite and the colour palette, I mocked up a few branded deliverables for the company, including some photography that could be used for advertising. 

*Brief from The Brief Club (@briefclub) on Instagram.*