EcoCleen (Laundry Detergent) Packaging

For this project, I was given the existing logo for the eco-friendly laundry detergent EcoCleen, and I was tasked with creating packaging for the product that conveyed the brand identity.

To do this, I used a clean sans-serif typeface to compliment the typeface used in the logo. I also used blue and green, which are often associated with the Earth and eco-friendly products. I also included a clean side window in the package, to represent the transparency that the company wants to portray to their consumers.

This project taught me how to work within the constraints set by a client, such as a pre-existing logo.

*Brief from The Graphic Design Exercise Book by Jessica Glaser*