Hey Clover Branding Design

This brief was for a brand called Hey Clover that sells Panama-style hats. The branding is focused around the feeling that the hats gave the wearer. In this case, the feeling I was aiming to portray was happy, positive and feminine.

The initial colour palette that I had picked for this project was brighter and bolder, but I toned down the colours a bit to create a softer, more feminine feel while maintaining the bright, happy mood. This softer colour palette also reflected the more subdued vibe from the suggested moodboard given by the brief.

*Brief from The Creative Glow Challenge by @itsabiconnick on Instagram.*