The Wild Balm Branding Design

This was one of my full branding projects that I completed. From initial moodboards and flavour selection, to the final brand presentation document, I learned a lot.

The brief given was for a natural lip balm brand with lots of fun flavours. For this project, I wanted to keep the brand fun and accessible, while also outlining the natural origins of the product. I picked a target audience of young adult females, mainly in their 20s and 30s, that care about natural ingredients in their skincare and beauty products, but still want fun flavours. To do this, I used flavours based on alcoholic drinks, with bright, energetic colours to match. I also used a sun/flower design as a brand element to pull in the natural feeling.

*Brief from The Creative Glow Challenge by @itsabiconnick on Instagram.*