Zip Tea Branding Design

For this project, I was given the task of creating a tea brand, with at least three different varieties, with unique packaging.

To accomplish this, I came up with the idea of a twist on classic tea branding. Made with cayenne to add a "zip" to the tea, Zip Tea uses zippers as a main brand element, as included in the logo I designed. I used the "zip" element and applied it to the name, ingredients and packaging elements of the brand.

I wanted to create something fresh and uncommon in the tea world, so that it would appeal to younger consumers, so I kept the branding more modern, using a sans serif typeface and bright colours. I also experimented with creating an Instagram story advertisement for the brand, since the target audience I was working with was younger adults and teenagers.

*Brief from The Graphic Design Exercise Book by Jessica Glaser*